Hey guys! Here’s a neat little infographic I created just for fun. No, this isn’t a well-researched, complete survey of all natural hair brands sold in the U.S. It’s simply a chart I put together of some of the most commonly referenced natural hair brands among my favorite bloggers and YouTubers. Here’s how they stack up in numbers of fans and followers.
A few more natural hair brand-related facts from TextureMedia:
- People with textured hair buy on average three hair-care products a month, versus those with straight hair who buy on average one hair-care product a month.
- Once they find that “holy grail” product, 46% of curlies continue to try new products.
- Online search is the #1 driver of product purchasing decisions.
- Online and trusted word-of-mouth are the top sources where consumers learn about hair products, which means…
Brands must be actively engaged online as well as find ways to connect intimately with each hair type.